citizenM - "Hotel Delight"

KesselsKramer

KesselsKramer London, United Kingdom

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Title	Hotel Delight
Agency	KesselsKramer
Campaign	Hotel Delight
Advertiser	CitizenM Hotels
Brand	citizenM
Date of First Broadcast/Publication	2023 / 7
Business Sector	Hotels, Resorts
Philosophy	citizenM hotels are positioned as the most human hotel, designed around the modern traveller. To capitalise on the talk of the least human technology, AI, disrupting all industries we created a film highlighting what the luxury hotel experience looked like if it were left to AI. Created in conjunction with avant garde AI creator, AI Sam, we believe this to be the first genuine film made using entirely ai-generated visuals and sound for a real brand. With zero spend the film was picked up widely by both industry and consumer press, who reacted positively to the challenging, and brave nature of the work.
Media Type	Television
Length	36 seconds
Market	Netherlands
Chief Brand Officer	Robin Chadha
Copywriter	Charlie Bowden
Art Director	Adam Morton-Delaney
Creative Partner	Dave Bell
Project Manager	Jess Gasparetto
AI Photography	AI.S.A.M.
Photographer	Samm Finn