| Title | Rock is here to change your life: Boulogne |
| Title (original language) | Le rock est là pour changer votre vie: Boulogne (anglais) |
| Agency |
Leg
|
| Campaign |
Ouïfm province
|
| Advertiser |
Ouïfm
|
| Brand |
Ouïfm
|
| Date of First Broadcast/Publication |
2011 / 9
|
| Business Sector | TV/Radio Programs & Stations
|
| Tagline | Rock is here to change your life |
| Philosophy | Short rationale : the goal of this Press campaign is to announce that Oui FM, a radio station specialized in Rock’n’roll and up to now only picked up in Paris, is extending its broadcasting to several provincial towns.this campaign plays on the contrast between the myth of anglo saxon Rockn’n’roll and the obvious boring life in a french provincial town. |
| Media Type |
Magazine
|
| Photographer |
Matthieu Raffard
|
| Copywriter |
Gabriel Gaultier
|
| Creative Director |
Gabriel Gaultier
|
| Art Director |
Stéphane Richard, Caroline Lorin
|
