| Title | Colours of Pride |
| Brief | All over the world, LGBTQ + people are still victims of violence. As part of the International Day Against Homophobia and Transphobia, the “Colours of Pride” project explores the theme of physical violence against people of the LGBTQ + community by reimagining the rainbow colour scheme of the pride flag with injuries and bruises caused by hateful acts against people in the community.To give new meaning to the icon of pride, the campaign collected photos and testimonies of 6 LGBTQ + survivors of violent attacks in Quebec, the United Kingdom, France, Côte d’Ivoire, Cambodia and Cameroon. Survivor testimonies can be found at thecoloursofpride.com.The campaign is available in video, OOH, digital, print and radio. |
| Agency | Rethink Communications Inc. |
| Campaign | Pride Flagging |
| Advertiser | Fondation Emergence |
| Brand | International Day Against Homophobia and Transphobia |
| Posted | May 2021 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Fondation Émergence is a non-profit organization which fights against homophobia and transphobia through various actions, in particular with the establishment of programs such as:International Day Against Homophobia and TransphobiaAging Gayfully, our awareness program in the elderlyProAlly our awareness program in the workplaceChosen Family our program to help family caregivers |
| Media Type | Digital |
| Length | |
| Creative Director | Nicolas Quintal |
| Creative Director | Mike Dubrick |
| Copywriter | Xavier Blais |
| Copywriter | Mike Dubrick |
| Art Director | Maxime Sauté |
| Designer | Jake Lim |
| Designer | Shayne Tupper |
| Designer | Alex Fleming |
| Designer | Maxime Sauté |
| Production Company Producer | Todd Harrison |
| Production Company Producer | Kyle Hicks |
| Strategist | Pascal Routhier |
| Web Developer | Brad Stapleton |
| Web Developer | Alex Fleming |
| Account Director | Alex Lefebvre |
| Account Manager | Cendra F. Percy |
| Media Relations | Victor Brunton |
| Public Relations | TöK Communications |
| Public Relations | Éric Santerre |
| Public Relations | Samantha Williams |
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