| Title | My toasties |
| Agency | Havas LYNX |
| Campaign | Hard To Say |
| Advertiser | Childhood Tumour Trust |
| Brand | Childhood Tumour Trust |
| Posted | December 2020 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Neurofibromatosis 1 (NF1) is a genetic condition causing tumours to grow on nerve endings in children and young people, it’s symptoms can have a huge physical and psychological impact on those affected. It’s more prevalent than Cystic Fibrosis, Duchenne Muscular Dystrophy, and Huntington’s Disease combined yet is much less known. ‘Hard to say’ aims to change this by using unusual ways in which NF1 is sometimes pronounced to get people talking about the condition. |
| Media Type | |
| Chief Creative Officer | Jon Chapman |
| Chief Creative Officer | Paul Kinsella |
| Creative Director | John McPartland |
| Designer | Roger Bradley |
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