Oxfam - "We Won't Live In Poverty 2015"

Y&R London

Y&R London London, United Kingdom

13650

Title	We Won't Live In Poverty 2015
Agency	Y&R London
Campaign	We Won't Live In Poverty 2015
Advertiser	Oxfam
Brand	Oxfam
Date of First Broadcast/Publication	2015 / 9
Business Sector	Charities, Foundations, Volunteers
Story	Using real voices from some of the most challenging places in the fight against poverty, as well as ordinary people here in the UK, ‘We Won’t Live with Poverty’ tells viewers: “In just 15 years, extreme poverty has been halved - in the next 15 it could be gone”. The people in the TV ad, are all fighting to end poverty with Oxfam, in South Sudan on the banks of the Nile, in the Za’atari camp in Jordan, in Kathmandu, Nepal and in communities across the UK.
Media Type	Television
Length	40 seconds
Production Company	Stink Films
Post Production	Electric Theatre Collective
Creative Director	Marc Hatfield
Art Director	Martin Reed
Copywriter	Jonny Durgan
Account Director	Aaron Swan
Agency Producer	Rachel Amess
Director	Wilkins & Maguire
Production Company Producer	Lundi Shackleton
Editor	David Stevens
Post Production	Aubrey Woodiwiss
Post Production	Stephen Miller
Post Production	Gramercy Park
Sound	James Clark
Sound Design Company	Clearcut Sound
Director of Photography (DOP)	Pete Allibone
Media Agency	ZENITH