| Title | Back |
| Agency | Y&R Lima |
| Campaign | Back |
| Advertiser | Telefónica Móviles |
| Brand | Movistar |
| Date of First Broadcast/Publication | 2011 / 10 |
| Product | Playoffs - Brazil 2014 |
| Business Sector | Telecommunications Services |
| Tagline | Our Team is back. Are you |
| Story | <br>It’s been 29 years since Peru last classified to a World Cup. Whole generations ignore what it’s about, and the older generations find it increasingly harder to recall the distant memories of a time when Peru used to cause enthusiasm with Cubillas, Cueto and Chumpitaz. People became disconnected from experiencing a “pre-World Cup climate”. However, all this has started to change thanks to the great performance the Peruvian team had in the Copa América tournament. This is the context in which “Back” premieres, Y&R Peru’s new production aimed at communicating the profound commitment Movistar has made to the Peruvian soccer team in the Brazil 2014 qualifiers which are about to begin. A brief but intense review of the joys brought by Peruvian soccer, highlighting iconic moments from 1970, ‘78 and ‘82, when our team used to classify to the World Cup. All intertwined with an emotional speech which goes through a checklist of the most emblematic experiences of the World Cup climate and finally flows into a present time that revives them and asks us: “Our Team is back. Are you?” |
| Media Type | Television & Cinema |
| Executive Creative Director | Flavio Pantigoso |
| Head of Art | Christian Sanchez |
| Copywriter | Flavio Pantigoso |
| Agency Producer | Patricia de la Cuba |
| Strategic Planner | Eduardo Grisolle |
| Account Supervisor | Manuel Ahumada |
| Account Executive | Gabriela Misari |
| Director | Gonzalo Iglesias |
| Executive Producer | Anita Quiroz |
| Art Director | Pepe Corzo |
| Photography / Illustration | Abel Irribarren |
| Post Production | High End Post |
| Sound Design Company | Vinylo |