James Waters
Producer at PRODCO
Amsterdam, Netherlands
TitleStay High
Agency
Campaign Stay High
Advertiser Brittany Howard
Brand Brittany Howard
Date of First Broadcast/Publication 2019 / 7
Business Sector Records, CDs, DVDs & Videos
Philosophy The latest collaboration between Framestore and director Kim Gehrig of production house Somesuch is for Brittany Howard’s debut solo music video for “Stay High.” A tribute to the singer’s late father, the beautifully stylized music video stars actor Terry Crews (Brooklyn Nine-Nine, The Expendables) as a man finishing a day’s work and returning home to his family. The aim of “Stay High” is to move away from the glossy music videos that many pop singers create and present a natural and much more emotionally driven story which honored K.J. Howard, the father of Brittany Howard. Shot in her hometown of Nashville, the music video features lots of the singer’s family and friends, and Brittany pops up in several scenes throughout the video as different characters. The clip features a color grade and subtle VFX by Framestore.
Media Type Music Video
Length
Editorial
Production Company
Director
Executive Producer
Producer
DP
VFX/Color
Compositing
Compositing
Producer
Colorist
Editor

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