Title | Chase for the Charms Trailer |
Agency | Saatchi & Saatchi NY |
Campaign | Chase for the Charms |
Advertiser | General Mills |
Brand | Lucky Charms |
Date of First Broadcast/Publication | 2013 / 3 |
Business Sector | Breakfast Cereals |
Philosophy | The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. |
Media Type | Television & Cinema |
Length | |
Production Company | Bandito Brothers |
Editing Company | Final Cut |
Chief Creative Officer | Con Williamson |
Executive Creative Director | Brian Carley |
Creative Director | David Ekholm |
Copywriter | David Ekholm |
Creative Director | Subodh Samudre |
Art Director | Subodh Samudre |
Agency Producer | John Doris |
Director | Stewart Hendler |
Director of Photography (DOP) | Brett Pawlak |
Editor | Patrick Colman |
Special Effects / VFX | Cantina Creative |