| Title | FUT Birthday |
| Agency | KODE |
| Campaign | FIFA 23 FUT Birthday |
| Advertiser | EA Sports |
| Brand | FIFA 23 |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Video Games/Consoles |
| Philosophy | London based production studio KODE and creative studio 20something unveil their latest collaboration for EA SPORTS to celebrate the 14th birthday of FIFA Ultimate Team (FUT). A natural extension of their creative relationship, the newest collaboration from the production powerhouse and innovative creative studio is a wonderfully absurd intersection of sport, gaming, and comedy. Tasked with celebrating one of the most popular game modes within EA SPORTS FIFA 23, KODE and 20something joined forces to create a fictional confidential and ‘utterly secretive’ department of EA, BIRGFUT (Bureau of Independent Revelry and Gatherings for Ultimate Team), where haphazard but loyal scientists dedicate themselves to engineering the perfect birthday party for FIFA Ultimate Team. One of several films KODE has made with EA SPORTS over the past three years, the latest spot is a playful mockumentary style film that offers an insight into the secret BIRGFUT labs, where the scientists have prepared a handy and wonderfully awkward orientation video. Rooted in dry comedy, scientific satire and rich with references to EA SPORTS FIFA & football culture, KODE and 20something were keen to engage the loyal FIFA Ultimate Team community and build a creative ideation that would appeal to them. Packed with Easter Eggs galore for the most eagle-eyed EA SPORTS FIFA fans and a surprise cameo from Portuguese footballer João Félix, the memorable film is a celebration of EA SPORTS FIFA culture and a striking result of the power of collaboration between the EA SPORTSin-house team, 20something and KODE. Directed by Harry Cauty, the film meticulously unlocks the secrets behind preparation for FUT Birthday, whilst remaining true to references EA SPORTS FIFA fans know and recognise. With comedy at its heart, the film astutely navigates the balance between comedic performances and low-budget corporate onboarding video which inspired the creative concept. Lead actor, Stuart Benson, heads-up the group of misfit scientists, accompanied by a supporting cast which helped to bring the BIRGFUT world to life. |
| Media Type | Digital |
| Length | |
| Production Company | KODE |
| Director | Harry Cauty |
| B-Cam Director | Emily Freda Sharp |
| Producer | Emily O’Meara |
| Executive Producer | Matt Fleming |
| Executive Producer | Jack Goodwin |
| Production Manager | Mellisa Eaton |
| Production Intern | Lottie Taylor |
| Work Experience | Bruja Estrella |
| Location Manager | Peter Camilleri |
| 1st AD | Sean Cotter |
| 2nd AD | Isusko Garcia |
| Runner | Fintan Power |
| Runner | Kai Rajakulasingam |
| Runner | Vanya Chulkov |
| Director of Photography (DOP) | Murren Tullett |
| 1st AC | Barney Coates |
| 2nd AC | Bradley Panda |
| Key Grip | Andy SAUER |
| B Cam Operator | Ciro Candia |
| B Cam 1st AC | Hopi Demattio |
| B Cam 2nd AC | Harry Bennett |
| B Cam Grip | Paul Mammone |
| Grip Trainee | Luccia Rennie |
| Video Playback | Dayo Olufemi |
| DIT | Alex Parkinson |
| Photographer | James North |
| Sound Recordist | Stephen Anderson |
| Boom Op | Pier Papaiz |
| Gaffer | Sam Alberg |
| Spark | Elliot Beach |
| Spark | Paul Rowe |
| Spark | Dak Kannan |
| Spark | Ana Vilar |
| B Cam Gaffer | Christian Hayes |
| Production Designer | Will Field |
| Art Director Assistant | James Davison |
| Prop Master | Chris Brake |
| Prop Assistant 1 | Jake Shepherd |
| Prop Assistant 2 | Jude Lilley |
| Prop Assistant 3 | Alfie Fielding |
| Prop Assistant 4 | Alfie Johnson |
| Stylist | Michelle May |
| Stylist Assist | Louisa Thomas |
| HMU Artist | Bev POND JONES |
| HMU Assist | Ashley Malley |
| Medic | Helen Irvine |
| Set Security | Luke Nicholas |
| Close Protection Security | Derek McKensie |
| Client Associate Creative Director | Eric Beard |
| Client Associate Creative Director | Trevor Conrad |
| Client Senior Creative Copywriter | Andrew Mitchell |
| Senior Producer | Natasha Shepherd |
| Advertising Manager | Drew Jenkins |
| Production Company | 20Something |
| Executive Creative Director | Will Thacker |
| Creative Team | Cathryn Carey |
| Head of Copy | Elliott Starr |
| Designer | Casey Highfield |
| Designer | Rory Stiff |
| Account Manager | Amy Greasby |
| Casting Director | Sophie North |
| Cast | Stuart Benson |
| Cast | Emptage Hallett |
| Cast | Nicole Sawyerr |
| Cast | Reiss Kershi |
| Cast | Bex Finch |
| Actor / Celebrity | João Félix |
| Cast | Bobby Mitchell |
| Background Agent | Emily Sear |
| Background Talent | Bobby Mitchell |
| Background Talent | Gilles Gripon |
| Background Talent | Winston Hayles |
| Background Talent | Joseph McCorisston |
| Background Talent | Lisa Williams |
| Background Talent | Eleanor Seeley |
| Background Talent | Leila Wong |
| Background Talent | Brando Williams |
| Background Talent | Sofia Jaskowsky-Rodriguez |
| Post Production | Nathan Greenwood |
| Motion Graphics Artist | Ikki Dhesi |
| Motion Graphics Artist | Jesse Malisa |
| Motion Graphics Artist | Natalie Hobbons |
| CGI | WE ARE COVERT |
| Colorist | Matthieu Toullet |
| Colorization | company 3 |
| Sound Designer | Harvey Gunn |
| Music Composer | Fred Wave |
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