Lysoform - "The Lysoformeros"

Ogilvy Argentina

Ogilvy Argentina Buenos Aires, Argentina

1160

Brand: Lysoform
Country: Argentina

Advertiser: Lysoform

Title	The Lysoformeros
Agency	Ogilvy Argentina
Campaign	The Lysoformeros
Advertiser	Lysoform
Brand	Lysoform
Date of First Broadcast/Publication	2022 / 3
Business Sector	Hygiene & Personal Care Products
Story	How does a brand celebrate 100 years in the country in a pandemic? SC Johnson asked itself that question and it answer aligned perfectly with the purpose of the brand: Lysoform eliminates 99.9% of viruses and bacteria so that everyone can enjoy more and have peace of mind, and in these days of sports and entertainment events cancellations, what the Argentines wanted the most was to enjoy them again. The brand was there to make it happen.
Media Type	Television
Length	30 seconds
Chief Executive Officer (CEO)	Maximiliano Maddalena
Chief Operating Officer (COO)	Constanza Archain
Chief Creative Officer	Alejandro Garone
Chief Creative Officer	Rodrigo Isaia
Creative Director	Ezequiel Irureta
Creative Director	Sergio Rio Leon
Art Director	Catalina Menéndez
Copywriter	Mercedes Espósito
Account Director	Vanina Vainstein
Account Executive	Belén Delor
Agency Production Director	Gastón Sueiro
Agency Producer	Yamila Achkar
Agency Producer	Julieta Neumarkt
Production Company	AV HUB
Director	Nahuel Varela
Director	Joaquín Vilaró
Director of Photography (DOP)	Leonardo Cadaval
Art Director & Wardrobe	Natalia Quevedo
Executive Producer	Mariano Schiumerni
Producer	Guillermo Pineles
Producer	Alejandro Nanton
Post Production Coordinator	Joaquín Vilaró
Editor	Floro Aramburu
Colorist	Ignacio Di Martino
Voice	Lucas Medina
Sound Design Company	Cinestesia
Music	Supercharango