Gustavo Figueiredo
Senior Creative at Iris
Amsterdam, Netherlands
TitleFace the Truth
Agency
Campaign #facethetruth
Advertiser Global Climate Strike
Brand Global Climate Strike
Date of First Broadcast/Publication 2019 / 9
Business Sector Others
Tagline #facethetruth
Story In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. We created scannable signs that connected protesters on the streets directly to the US President.
Philosophy In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. We created scannable signs that connected protesters on the streets directly to the US President.
Result Hundreds of tweets sent directly to Donald Trump Twitter.
Media Type Direct Marketing
Length
Market United Kingdom
Executive Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Chief Executive Officer (CEO)

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started