IKEA - "The Name Catalogue"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

2979

Title	The Name Catalogue
Brief	Due to the pandemic, Norway experienced a baby boom, making it even harder for parents to find a unique baby name.IKEA has always used names product lines. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names.The Name Catalogue went viral and was a topic of discussion in numerous tv shows and articles worldwide.
Agency	Try Reklamebyrå
Campaign	The Name Catalogue
Advertiser	IKEA
Brand	IKEA
Posted	November 2022
Business Sector	Home Appliances, Furniture & Gardening
Story	A brand new IKEA Catalogue featuring baby name suggestions instead of new products.
Media Type	Case Study
Creative Team	Mathias Sandvik
Creative Team	Hallvard Vaaland
Creative Team	Torkel Skjolden
Creative Team	Marcus Hassel
Consultant	Trond Sandø
Project Manager	Marte Heiersted
Designer	Ine-Anett Ask
	Tommy Lybekk
3D Artist	Eirik Huse
Creative Advisor	Cecilie Helsvig
Production Company	Aparent
Director	Niels Windfeldt
DP	Mike Aberra
Line Producer	Aleksander Aurdal
Production Designer	Alexei Mokel
Costume	Isabella Leikanger Mork
Casting	Hannah Chocron Foldøy
Editor	Henrik Pedersen
Grading/Online	Nicke Cantarelli
Music	Jonathan Sigsworth
Sound	Andreas Martinsen
Production Company Producer	Lasse Nyhaugen