Suntory - "The Glassical Concert"

VML Ogilvy Japan

VML Ogilvy Japan Tokyo, Japan

20160

Brand: Suntory
Country: Japan

Advertiser: Suntory

Title	The Glassical Concert
Agency	VML Ogilvy Japan
Campaign	SuntoryHall “The Glassical Concert” #glassical
Advertiser	Suntory
Brand	Suntory
Date of First Broadcast/Publication	2015 / 4
Tagline	a resounding encore
Story	To support client Suntory, which also sponsors one of Japan’s premier concert halls in Tokyo, the agencies collaborated on a project in which the drink glasses of 300 volunteers were turned into musical instruments.
Philosophy	How did the agencies do it? They worked with “world-class conductor Mr. Yutaka Sado,” who helped coordinate or conduct the “audience of up to 300″ who showed to observe and make music (or some approximation thereof) with “carefully crafted note-shaped ice placed in each glass.”Masato Mitsudera, Head of Creative for Geometry Japan, says: “…we looked to create a concept that would appeal to a younger audience – one that is increasingly interested in the classical music scene.” From Ogilvy Japan CCO Ajab Samrai: “This integrated campaign seamlessly brings together both the musical and drinks heritage of the company with the world’s first ‘drink instrument.'”
Media Type	Television
Length	60 seconds
Chief Creative Officer	Ajab Samrai
Creative Director	Head of Digital Design
PL	Yasushi Arikawa
AD	Akihiko Ono
C	Shinichiro Fukushima
MD	Masahiro Saito
AD	Koichi Maeda
AE	Ai Shimomura
Production	TOKYO TAIYOKIKAKU
PR	Hidekatsu Nagasawa
PR	Kazushige Fujie
PM	Ryusuke Yoshida
PM	Tomoko Morishige
PM	Toshiaki Fujishima
Dir	Eiji Tanigawa
Ca	Senzo Ueno
Lig	Masachio Nishida
Art	Etsuko Akiba
Sound Design	invisible designs lab
Music	Audioforce