Lukas Wietlisbach
Credits at SiR MaRY
Zürich-Gockhausen, Switzerland
TitleGrisons Golf Forte 45'000
Agency
Campaign Grisons Golf Forte 45'000
Advertiser Graubuenden Ferien
Brand Graubuenden Ferien
Date of First Broadcast/Publication 2019
Business Sector Destinations (Countries & Places)
Story Mailing is at the core of this idea since the main tool of this campaign is a cure in the shape of a mailing containing six golf balls. The preparation, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was available over the counter via the Graubünden Golf website. ‒ The first edition of 30000 golf preparations sold out in just a week. ‒ 15.000 mailings were sent from consumer to consumer
Media Type Direct Marketing
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Graphic Artist
Graphic Artist
Agency Producer
Production Company
Sound Design Company
Media Relations Manager
Consultant
Voice
Voice
Chief Creative Officer

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