| Title | Giving Type |
| Agency | Havas London |
| Campaign | Giving Type |
| Advertiser | NHS Blood and Transplant |
| Brand | NHS Blood and Transplant |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Blood/Organ Donation |
| Story | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
| Media Type | Digital |
| Length | |
| Marketing Manager | Louise Glover |
| Chief Creative Officer | Vicki Maguire |
| Executive Creative Director | Dan Cole |
| Executive Creative Director | Andy Garnett |
| Copywriter | Aly Marx-Blackwell |
| Copywriter | Frank Blackwell |
| Art Director | Sasha Midgley |
| Head of Production | Katie Keith |
| Strategy Director | Deputy Head of Strategy |
| Strategist | Drew Barclay |
| Photography / Illustration | SMITH |
| Media Agency | MG OMD |
| Production Company | Hunky Dory |
| Executive Producer | Nick Papworth |
| Post | Absolute |
| Production | Absolute |
| Executive Producer | Pete Winslett |
| Special Effects / VFX | Joe Tang |
| Sound Engineer | Arge |
| Colorist | Juliette Wileman |
| Audio Post | Absolute |
| Assistant Marketing Manager | Helen Duggan |
| Head of Marketing | Nadine Eaton |
| Marketing Manager | Marsha Crossland |
| Marketing Manager | Tom Aggett |
| Business Director | Natasha Thomas |
| Account Director | Sophia Jenkins |
| Account Manager | Molly Kay |
| Head of Media | Louise Bonnar |
| Producer | Jakub Pieta |
| Assistant Producer | Elvin Musiriza |
| Creative Producer | Jakub Pieta |
| Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Designer | Darta Losane |
| Design Director | Josh Toogood |
| Concept Designer | Morgan Shipley |
| Director | Otis Dominique |
| Production Manager | Lisa Lake |
| Director of Photography (DOP) | Courtney Bennett |
| Editor | Phoebe May |
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