Pony Malta - "She Gaming"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

9161

Title	She Gaming
Agency	MullenLowe SSP3 Colombia
Campaign	She Gaming
Advertiser	AB Inbev
Brand	Pony Malta
Date of First Broadcast/Publication	2021 / 9
Business Sector	Soft Drinks, Tonics
Philosophy	Pony Malta launches a bold move: ‘She Gaming’, the first female e-Sports team in Colombia with which the brand seeks to compete on national stages. ‘She Gaming’ will allow those girls and adolescents who are fond of video games to do so in a professional way. The traditional brand of malt-based beverages will provide them with competitive and training spaces.
Media Type	Digital
Length	50 seconds
Chief Executive Officer (CEO)	Francisco Samper
Executive Creative Director	Diego Alejandro Muñoz
Executive Creative Director	Juan David Pardo
CBO	Jose Manuel Hoyos
Group Business Manager	Fabiana Manzi
Creative Director	Guillermo Siachoque
Creative Director	Jorge Eliecer Pinto
Art Director	Roger González
Art Director	Nicolas Ruíz
Copywriter	Sebastián Buriticá
Account Director	Olivia Zea
Account Director	Daniel Salazar
Gamer Agency	Spoon GG
Chief Executive Officer (CEO)	Carlos Vidal
Operation Manager	Juan Sebastián Ramirez
Social Media Manager	Vanessa Manjarres
Production Director	José Altamar
Marketing Director	Juan Alonso Torres
Brand Manager	Natalia Perez