| Title | Cultura - The Diving Board |
| Brief | To communicate about this launch, Cultura and its agency St John’s x Isoskele summon the one in charge of the complexes: the fairy godmother. We follow her in the practice of her duties in a maternity while dreaming. But our heroine does not seem determined to treat everyone the same way... A movie to demystify the belief that you need a gift to start creative activities. A fairy tale fantasy that contrasts with the provocative tone of the message and allows Cultura to get the public's attention. |
| Agency |
ISOSKELE St.John's
|
| Campaign |
Cultura - The Diving Board
|
| Advertiser |
Cultura
|
| Brand |
Cultura
|
| Posted | November 2022 |
| Business Sector | Drugstores, Specialty Stores
|
| Story | 5% of people believe that cultural and artistic activities are necessary for their well-being, but 42% say they do not practice any! That's the gap between desire and reality. The main obstacle is psychological: the fear of not succeeding, of being judged or not being skilled enough. Cultura launches «Le Plongeoir» (The Diving Board), its new format of music classes, writing and artistic practices. Pointed towards pleasure and benevolence, it is addressed to all and especially to those who have never dared to challenge themselves. |
| Media Type |
Web Film
|
| Creative Director |
Bruno DELHOMME
|
| Copywriter |
Janie Crespin
|
| Art Director |
Alexandre Quoirez
|
| Director |
Côme Ferré
|
| Production Company |
Wanda Paris
|
| Agency TV Producer |
Audrey Chaouat-Nataf
|
| Agency TV Producer |
Murielle Germond
|
| Marketing Manager |
Claire Tanguy
|
| Marketing Manager |
Melissa Roger
|