Served in the best bars and clubs in the world since 1783, Schweppes is the tonic against which all others are measured. To reflect this, the film sweeps through different eras, linked by a common tune which subtly changes via the choice of instruments and dance moves to capture the spirit of each age. As the saying goes: original remains original.
To truly showcase that Schweppes hast been the original since 1742, the film takes you through time (both visually and musically), starting at the start of the 20th century all the way through to the now. It was the musical theme that should tie all these decades together as one smooth journey. The concept was to create a recognisable yet unconventional melody that could literally withstand the 'test of time'. Its inception started with the horn section that created the main theme for our journey. In order to make each 'era' sound as authentic as possible, we commissioned 5 different teams to work in 5 different studios, each team with their own decade. The result is an original song that borderlines on chaotic diversity, yet still comes together through the main theme.
Philosophy
To truly showcase that Schweppes hast been the original since 1742, the film takes you through time (both visually and musically), starting at the start of the 20th century all the way through to the now. It was the musical theme that should tie all these decades together as one smooth journey. The concept was to create a recognisable yet unconventional melody that could literally withstand the 'test of time'. Its inception started with the horn section that created the main theme for our journey. In order to make each 'era' sound as authentic as possible, we commissioned 5 different teams to work in 5 different studios, each team with their own decade. The result is an original song that borderlines on chaotic diversity, yet still comes together through the main theme.