BiP Mobile App - "BiP Pet Stickers"

Rafineri

Rafineri Istanbul, Turkey

Awards

6168

This ad is part of the ACT Responsible Collection

Brand: BiP Mobile App
Country: Turkey

Advertiser: Turkcell

Title	BiP Pet Stickers
Brief	We designed a project to attract attention to animal shelters.Shelters are filled with stray pets waiting to be adapted by their new families. But we knew that people were more inclined to ‘buy’ pets than adapting them because special breeds.We realized that there were people considering buying because of the lack of information of the animals in the shelters.Messaging and communication platform BiP had an opportunity to inform people better and raise the awareness on the issue.In the messaging part of the BiP, most used stickers were the animal stickers. So we decided to use these in a different way. We took pictures of our little friends, which were in the shelters. We designed stickers with those pictures and added their information. In this way, users can easily get information about the pet and they can adopt them quickly.
Agency	Rafineri
Campaign	BiP Pet Stickers
Advertiser	Turkcell
Brand	BiP Mobile App
Posted	February 2019
Business Sector	Personal Wireless Communication
Story	Turkcell's mobile application BiP is a worldwide communication platform.You can send texts, photos, videos and share locations over the internet.There are also channels in the application that you can follow. For this project we created a channel named “BiP Pet Stickers”.
Media Type	Digital
Creative Director	Emre Kaplan
Creative Director	Ali ?Ener
Creative Director	Koray Doyran
Creative Director	Gokhan Ozdemir
Copywriter	Eray Cankır
Copywriter	Taygun Ta?çi
Copywriter	Sezer Cankele?
Art Director	Aytac Sahin
Art Director	Sinan Kutluay
Advertising Manager	Ekin Kutevu
Advertising Manager	Dilara Inan
Advertising Manager	Sirma Er
Advertising Manager	Edvina Gülzari
Advertising Manager	Yasemin Kulein
Advertising Manager	Beril Girbalar