Emre Kaplan
Chief Creative Officer at Rafineri
Istanbul, Turkey
TitleMy Dear Brother
BriefThe idea was to create an alternative ending for one of the saddest movies in Turkish cinema history: "My Dear Brother" (1973). The film featured a little boy with leukaemia. His biggest wish is for a television at home and his older brothers try everything to get one for him. But the boy dies just before he can watch it. In order to highlight the life-saving role of the Lösev leukaemia foundation, the famous final scene was changed thanks to some cinematic wizardry. Now, when his big brother brings the TV home, the ailing little boy wakes up to watch.
Agency
Campaign Losev - change the end
Advertiser LÖSEV
Brand LÖSEV
PostedMay 2019
Business Sector Public Safety, Health & Hygiene
Story The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we've decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy.
Media Type Integrated Media/360 Activation
Length
Advertising Agency
Chief Executive Officer (CEO)
Copywriter
Creative Director
Creative Director
Creative Director

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