| Title | McDonald's Swimsuits |
| Agency | Virtue Worldwide |
| Campaign | McDonald's Swimsuits |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | December 2021 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | McDonald’s didn’t want to wait until the law was in place, but took action before the summer to send a message of responsibility. The replacement of plastic drinking straws with sustainable paper straws therefore had to be initiated early and had to be accompanied in such a way that it was perceived as a responsible and typical decision by McDonald’s. Getting a major brand to commit to such an innovation-driven idea is a major challenge. |
| Media Type | Case Study |
| Length | |
| Creative Director | Matthias Piskernik |
| Art Director | Stefan Hundlinger |
| Copywriter | Anton Kürschner |
| Copywriter | Teresa Karin Petzold |
| Designer | Stefan Hundlinger |
| Designer | Viktoria Bierbaumer |
| Director / DOP | Matthias Katkowski |
| Graphic Artist | Viktoria Bierbaumer |
| Graphic Artist | Stefan Hundlinger |
| Agency Producer | Annina Bottesch |
| Production Company | Virtue |
| Photographer | Kurt Prinz |
| Social Media Team | Stephanie Schüller |
| Account Manager | Clemens Brückner |
| Account Director | Marcus Opitz |
| Post Production Coordinator | Martin Stahl |
| Editor | Evelyne Adeyinka |
| Executive Creative Director | Dian Warsosumarto |
| Production | poleit |
More Work
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- BRAND:
- Mcdonald's Coffee
- AGENCY:
- DDB Wien
Construction Worker
- BRAND:
- Mcdonald's Coffee
- AGENCY:
- DDB Wien