LG - "The Smart Good Life"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Germany

10659

Title	The Smart Good Life
Agency	Serviceplan Campaign
Campaign	The Smart Good Life
Advertiser	LG Electronics
Brand	LG
Date of First Broadcast/Publication	2021 / 6
Business Sector	Consumer Electronics & Audio-Visual
Media Type	Television
Length	60 seconds
Market	France, United Kingdom
Soundtrack	It’s a Hard-Knock Life
Advertising Manager	Jun Huh
Advertising Manager	Jiana Song
Advertising Manager	Merlin Wulf
Advertising Manager	Marina Clowes
Advertising Manager	ROMAIN GRAS
Managing Partner	Thomas Heyen
Managing Partner	Florian Klietz
Managing Partner	Markus Kremer
Creative Director	Bastian Tripp
Creative Director	Damian Kuczmierczyk
Copywriter	Melis Adigüzel
Art Director	Sine Marie Harwits Hansen
Client Services Director	Kim Maass
Account Manager	Schouwit Berhe
Creative Operations Manager	Meike Wiegard
Head of TV	Christoph Koehler
Strategy Director	Pascal Winkler
Final Art Work	Nils-Christian Sperling
Global Chief Creative Officer	Alexander Schill
Global Executive Creative Director	Jason Romeyko
Executive Creative Director	Hervé Poupon
Art Director	Linda Bouderbala
Art Director	Rémy Maufangeas
Copywriter	Manuel Sarraf
Copywriter	Nathalie Strybos
Copywriter	Chloe Rosiaux
Strategic Planner	Dimitri Lemonias
Strategic Planner	Pierre-Jean Choquel
Account Manager	Stéphane Perrot
Account Manager	Baptiste Musillo