Creative Producer
at
Spark Foundry
| Title | Trebor Social |
| Agency | elvis |
| Campaign | Own It |
| Advertiser | Mondelez International |
| Brand | Trebor |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Food |
| Story | Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new campaign “Own it - Be Proud of How You Sound”, which showcases the diverse accents of real people across the country. The multichannel push was developed in partnership with creative agency elvis. Following the launch of Trebor’s new “Own It” brand platform last year, elvis has developed a new campaign to help further cement the brand’s purpose and reinvigorate mint sales. It aims to drive reappraisal of the iconic Trebor brand amongst consumers aged 30 to 45. As part of the “Own It” platform, the new campaign seeks to empower its audience to embrace the truest version of themselves. Inspired by the fact that two out of three people change their accent in order to fit in, with accent anxiety making people speak up less in work and social situations*. Trebor, the mint brand that encourages people to own their insecurities, is launching “Own It - Be Proud of How You Sound”. |
| Media Type | Social Media |
| Length | |
| Senior Brand Manager | Amy Lawson |
| Creative Agency | Elvis Dinh |
| Executive Creative Director | Neale Horrigan |
| Creative Director | Alexandru Vasile |
| Strategy Director | Camilla Yates |
| Creative Producer | Peter Judd |
| Head of Design | Tom Gudgeon |
| Designer | Sara Diego |
| Media Agency | Spark Foundry |
| Publicis Media | Spark Foundry |
| Planning Director | Kate Osborne |
| Business Development | Marie Regniault |
| Managing Director | Caroline Davison |
| Creative Producer | Lottie White |
| Strategic Director | Jenna Russell |
| Executive Creative Producer | Louis Mason |
| Motion Design Lead | Bene Tanser |
| Brand Manager | Nancy Moore |
| Marketing | Jacob McDonald |
| Digital Production Coordinator | Charlie Ryder |
| PR Senior Account Director | Ellie Hicklin |
| Account Director | Robyn Lyness |
| Digital Project Manager | Luca Ruffato |
| Digital Design | Emma Gray |
| Account Manager | Grace Baron |
| Planning Manager | Avelina Joseph |
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