Mercedes-Benz B-Class - "Justify Nothing"

antoni GmbH

antoni GmbH Berlin, Germany

6488

Brand: Mercedes-Benz B-Class
Country: Germany

Advertiser: Daimler AG

Title	Justify Nothing
Agency	antoni GmbH
Campaign	Justify Nothing
Advertiser	Daimler AG
Brand	Mercedes-Benz B-Class
Date of First Broadcast/Publication	2019 / 2
Business Sector	Cars
Story	The central character in the one-minute TV spot is a university professor who takes his small grandson to work with him. Together the duo has an eventful day, and attracts surprised glances e.g. during a lecture, when the young guest pipes up very audibly from his grandfather's bum bag. At the end of the day they review the events during a ride in the B-Class. This is combined with impressions of the day using photos from the professor's relationship with his daughter, which he concludes with the remark that in the 21st Century, nobody has to justify anything any longer – either for decisions or for a personal lifestyle. In line with this, the campaign claim is "Justify nothing".
Media Type	Television & Cinema
Length	136 seconds
Production Company	Pulse Films
Executive Creative Director	Marcell Francke
Creative Director	Lucas Schneider
Creative Director	David Kauder
Art Director	Catharina Sonnenberg
Copywriter	Erick Barrios
Account Director	Rebecca Otte-Sander
Account Manager	Yvonne Mielke
Executive Agency Producer	Geraldine Gramenz-Hohlbein
Agency Producer	Maks Ciechanowski.
Director	D.A.R.Y.L
Director of Photography (DOP)	Lol Crowley
Production Company Producer	Neil Andrews
Editor	Sam Ostrove
Editor	Scott Butzer
Production Designer	Jacqueline Abrahams
Costume	Hannah Edwards
Post Production	Slaughterhouse Berlin
Sound Mix	Wave London
Sound Mix	Studiofunk
Voice	David Wilmot