McDonald's - "April weather"

Leo Burnett

Leo Burnett London, United Kingdom

6469

Title	April weather
Brief	The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images.
Agency	Leo Burnett
Campaign	The Iconic Weather Forecast By McDonald's
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2018 / 4
Business Sector	Pre-Cooked / Dehydrated Prepared Meals
Tagline	April weather
Story	McDonald’s menu turn into weather icons to represent the live temperature and 5-day forecasts.
Media Type	Outdoor/Out of Home
Production Company	Grand Visual
Chief Creative Officer	Chaka Sobhani
Creative Director	Peter Heyes
Art Director	Ben Newman
Art Director	Liane Dowling
Copywriter	Ben Newman
Copywriter	Liane Dowling
Designer	Paul Reddington
Designer	Kinda Savarino
Board Account Director	Vicki Reiz
Account Manager	Steph Bates
Account Manager	Gracie Smith
Planning director	Max Keane
planner	Caitlin Morley
Planner	Catherine Owen
Agency Producer	Sarah Ioannou
Illustrator	James Andrews
Campaign management platform	OpenLoop
media planning and booking	Talon and OMD