| Title | Tear Couture |
| Brief | Acid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles - and their role in the handling, storage & safe disposal of acid.The report was launched by HRH Princess Anne at St. James’ Palace. To launch it, we created Tear Couture. A journey inside an acid survivor’s teardrop. We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors’ testimonials, a live 3D installation and tears printed in silk.At the event, representatives of the fashion and textile industries were invited to sign a pledge to tighten their security measures within their acid supply chain networks. Since the event, Senior representatives at Primark, The British Fashion Council, New Look and Armani have been in contact with ASTi. |
| Agency | McCann Health |
| Campaign | Tear Couture |
| Advertiser | The Acid Survivors Trust International (ASTi) |
| Brand | ASTI |
| Posted | November 2022 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | ASTi launched a report detailing the use of acid in the supply chains of key industries, and their role in the handling, storage & safe disposal of acid. To launch the report, we created Tear Couture. A journey inside an acid attack survivor’s teardrop. |
| Media Type | |
| Executive Creative Director | Guy Swimer |
| Creative Director | Eduardo Boldrini |
| Associate Creative Director | Avril Furness |
| Project Manager | Cristina Stan |
| Producer | Tiffany Hardy |
| Designer Director | Anthony Boulton |
| Strategy Director | Parrus Doshi |
| Senior Strategist | Sarath Koka |
| Virtual Reality Film | Studio Rx |
More Work
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- BRAND:
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- AGENCY:
- McCann Health
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- BRAND:
- ASTI
- AGENCY:
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Tear Couture (Board)
- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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