| Title | Cash for Trash |
| Agency | AMV BBDO |
| Campaign | Cash for Trash |
| Advertiser | Currys |
| Brand | Currys |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech which passers-by can grab on the way past. The out-of-home (OOH) site promotes Currys’ Cash for Trash, an initiative which gives people a minimum of £5 for any old, broken or unused technology they bring into the store. Reactions will be filmed as people pick up items such as a broken toaster or an old mobile, but discover how much it’s worth. With permission, the footage will be shared on social media platforms including Facebook, Instagram, TikTok and Twitter. |
| Media Type | Outdoor/Out of Home |
| Advertising Manager | Corin Mills |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Creative Team | Julia Merino |
| Creative Team | Ricardo Porto |
| Creative Director | Jeremy Tribe |
| Creative Director | David Westland |
| Planning Team | Matt Hardisty |
| Account Management Team | Alex Bird |
| Account Management Team | Jonny White |
| Account Management Team | Rebecca Grapiglia |
| Agency Producer | Sarah Beastall |
| Media Agency | Sparks Foundry |
| Production Company | Energy |
| Social Content Production Company | Flare productions |
| PR Agency | M&C Saatchi Group |