Patak - "Why Britain Loves Curry"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

6948

Title	Why Britain Loves Curry
Agency	J. Walter Thompson London
Campaign	Why Britain Loves Curry - Patak
Advertiser	Patak's
Brand	Patak
Date of First Broadcast/Publication	2009 / 10
Product	Curry Sauces
Business Sector	Soups, Stuffing, Cooked Sauces
Tagline	Patak's, Why Britain Loves Curry.
Story	The film with reflect the Pathak family history, portraying current company Chairman & Chief Executive Kirit Pathak as a young child. Kirit is seen helping his mother and a father make and deliver authentic curry pastes and sauces to the local community, with the ads closing on a visual of the real Kirit Pathak today.
Problem	The Pathak family first came to the UK in 1957 when they were inspired to create their authentic indian products for the UK market. Over fifty years later, Patak's is now poised to embark aon a £5M relaunch campaign.
Media Type	Television
Length	60 seconds
Sound	750mph
Sound	Sam Ashwell
Editing Company	The Quarry
Editor	Scot Crane
Director	Craig Cash
Account Director	Dan Duffett
Advertising Manager	Peter Baxendell
Executive Creative Director	Russell Ramsey
Creative Director	Russell Ramsey
Art Director	Russell Ramsey
Copywriter	Jason Berry
Agency Producer	Doug Wade
Account Planner	Hilde Oord
Global Director	Matt Drury