Title | The Real Cost/Straw City |
Agency | FCB Worldwide |
Campaign | Straw City |
Advertiser | FDA - Food and Drug Administration |
Brand | FDA - Food and Drug Administration |
Date of First Broadcast/Publication | 2016 / 11 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Everyone knows the timeless classic “The Three Little Pigs,” but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest. “Straw City,” the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs. |
Media Type | Digital |
Length | |
Account Management | Jeff Tarakajian |
Account Management | Suzanne Santiago |
Account Director | Dimas Adiwiyoto |
Account Supervisor | Mallika Rao |
Director of Integrated Production | LeeLee Groome |
Producer | Maria Garelli |
Producer | Kate Leahy |
Executive Creative Director | Gary Resch |
Creative Director | Liem Nguyen |
Creative Director | Justin Chen |
Art Director | James Meiser |
Copywriter | Cecile Robertshaw |
Production Company | Morton Jankel Zander (MJZ) |
Director | Carl Erik Rinsch |
Editor | Jamie Foord |
Editorial Company | Rock Paper Scissors |
Music Company | Groove Guild |
Visual Effects Company | Home |
Lead Artist | Colin Renshaw |
Production Company | Alt.vfx |