myPiggy - "myPiggy – Germany's First Smart Piggy Bank"

Cheil Germany

Cheil Germany Schwalbach, Germany

8707

Title	myPiggy – Germany's First Smart Piggy Bank
Agency	Cheil Germany
Campaign	myPiggy – Germany's First Smart Piggy Bank
Advertiser	Volksbanken Raiffeisenbanken
Brand	myPiggy
Posted	June 2022
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction.
Media Type	Digital
Length	101 seconds
Creative Director	Clemens Lango
Creative Director	Andreas Gruyters
Creative Director	Sascha Kirpal
Creative Director	Martin Maczurek
Copywriter	Maximilian Kortmann
Copywriter	Alexander Schnepp
Copywriter	Olga Potempa
Art Director	Lukas Barrenstein
Art Director	Thomas Kaplanek
Art Director	Sonja Fritsch
Agency Producer	Sebastian Staats
Account Management	Volker Selle
Account Management	Maro Rudolf
Account Management	Stefan Prilipp
Account Management	Janine Krämer
Account Management	Sami Qassiti