| Title | Hack Market (eng) |
| Agency | Marcel |
| Campaign | High tech – Low impact |
| Advertiser | Back Market |
| Brand | Back Market |
| Posted | July 2022 |
| Business Sector | Online Retail, E-store |
| Story | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| Media Type | Case Study |
| Length | |
| President | Pascal Nessim |
| Executive Creative Director | Youri Guerassimov |
| Copywriter | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| Art Director | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| Art Director | Hugo Wahledow |
| Copywriter | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| Account Director | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Copywriter | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Managing Director | Benjamin Taïeb |
| Executive Creative Director | Valéry du Peloux |
| Director | Guillaume Talvas |
| Editor | Julien Hannedouche |
| Project Manager | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Creative Director | Clément Séchet |
| Producer | Valéry du Peloux |
| Producer | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| Copywriter | Alexandre Dodille |
| Art Director | Céleste Nessim |
| Post Production | ADF L’atelier |