| Title | 2 degrees is too much |
| Agency | Nurun Paris |
| Campaign | #2CTROP |
| Advertiser | WWF |
| Brand | Climat |
| Posted | November 2015 |
| Business Sector | Environmental & Ecological Issues |
| Story | he idea : Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters. |
| Media Type | Television & Cinema |
| Art Director | Stéphane Blin |
| Art Director | Matthieu Droulez |
| Strategic Planning Director | Olivier Bailloux |
| Creative Supervisor | Pierre Bernet |
| Project Manager | Nicolas Clairaz |
| Production Company | Prodigious |
| Production Company Producer | Patrick Pauwels |
| Production Company Producer | Aurélie Fournet |
| Production Company Producer | Sophie Bouyer |
| Sound Producer | Boris Jeanne |
| Executive Producer | Leyla Kaddoura |
| Production Company | WiZZ |
| Production Company Producer | Amanda Stubbs |
| Production Company Producer | Matthieu Poirier |
| Business Affairs | Romain Busnel |
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