Title | Sunday Grannies |
Agency | MRM//McCann |
Campaign | Sunday Grannies |
Advertiser | Vodafone |
Brand | Vodafone Romania |
Date of First Broadcast/Publication | 2015 |
Business Sector | Telecommunications Services |
Story | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
Media Type | Case Study |
Length | |
Executive Creative Director | Catalin Dobre |
Copywriter | Ruxandra Papuc |
Art Director | Daniel Strugariu |
Client Services Director | Dana Hogea |
Account Director | Doina Ionescu |
Account Manager | Carmen Marin |
PR manager | Carmen Bistrian |
AV Manager | Tiberiu Munteanu |
AV Producer | Alexandru Platon |