Axa Prévention - "Sweetheart"

Hungry and Foolish

Hungry and Foolish Paris, France

Awards

1113

This ad is part of the ACT Responsible Collection

Brand: Axa Prévention
Country: France

Advertiser: Axa Prévention

Title	Sweetheart
Title (original language)	Mon coeur (anglais)
Brief	The findings of a study conducted by Axa Prévention are striking, revealing the precariousness of women’s health. Often the pillar of the household, many women take on an all-encompassing role that is both organizational (managing errands, appointments, and activities) and emotional (listening and providing moral support). While focusing on their loved ones, they can easily forget about themselves to the point of putting their own health at risk. 200 women die every day in France from cardiovascular disease – the leading cause of death among women.With a strong emotional dimension, this film resonates with many people without being moralistic or distressing. The repetition and double reading of the term "mon coeur" (sweetheart) embodies all the love and attention we can give someone. With this campaign, Axa Prevention raised awareness, encouraging us to take care of the hearts of those who care so much for others.
Agency	Hungry and Foolish
Campaign	Sweetheart
Advertiser	Axa Prévention
Brand	Axa Prévention
Posted	November 2022
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	AXA Prévention is a non-profit association. Its mission is to study and implement all measures likely to develop the culture of prevention of the French population in order to prevent and reduce the risks to which they are exposed in health, on the road, at home, in front of screens, in the professional environment and in the face of global warming.
Media Type	Television & Cinema
Advertising Manager	Eric Lemaire
Advertising Manager	Clotilde du Fretay
Advertising Manager	Christine Ecart Duplessy
Advertising Manager	Sylvie Mensa
Creative Director	Emmanuel François-Eugène
Copywriter	Stéphane Le Frapper
Art Director	Quentin Delachaud
Account Director	Marine Merhi
Project Manager	Caroline Guillier
Agency Producer	Patricia Chemoul
Director	Safy Nebbou