National Association of Colleges - "Paid in Mugs"

Zulu Alpha Kilo NY

Zulu Alpha Kilo NY Brooklyn, United States

1189

Brand: National Association of Colleges
Country: United States

Advertiser: National Association of Colleges

Title	Paid in Mugs
Agency	Zulu Alpha Kilo NY
Campaign	Unpaid is Unfair
Advertiser	National Association of Colleges
Brand	National Association of Colleges
Date of First Broadcast/Publication	2023 / 9
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	In December 2019, Humber College sent a class of advertising students to Zulu Alpha Kilo to gain real-world experience working on an important campaign. And get paid for it. The brief given to the students? Create a campaign encouraging businesses to pay student interns. However, the project was put on hold once the pandemic hit. Today, with the backing and support of the U.S. based National Association of Colleges and Employers (NACE), the campaign is ready to launch across North America.
Media Type	Digital
Length	57 seconds
Agency	Zulu Alpha Kilo
Advertising Manager	Joshua Kahn
Chief Creative Officer	Zak Mroueh
Director	Zak Mroueh
Chief Creative Officer	Tim Gordon
Creative Director	Vic Bath
Creative Director	Dan Cummings
Design Director	Dejan Djuric
ACD	Andrea Por
Art Director	Erin Rodness
Art Director	Joel Gerrity
Copywriter	Laura Biggar
Copywriter	Joel Gerrity
Executive Strategy Director	Sean Bell
Account Manager	Robin Scott
Account Manager	Christina Hill
Communications Director	Kelly Flynn
Production Company	Zulubot
Producer	Colleen Allen
Assistant Producer	Amy Groll
Executive Producer	Adam Palmer
Director of Photography (DOP)	Adam Griffiths
Editor	Max Lawlor
Post Production	Felipe Chaparro
Colorist	Can Yuksel
Audio Engineer	Noah Mroueh
Casting	Mann Casting
Chief Marketing Officer (CMO)	Christine McNab
Film	Kyle Chappell
Actor / Celebrity	Rachel Manson