PETA UK - "Get Your Singing Voices Ready for a Fun Trip to Red River Farm!"

House 337

House 337 London, United Kingdom

Awards

2310

This ad is part of the ACT Responsible Collection

Brand: PETA UK
Country: United Kingdom

Advertiser: People for the Ethical Treatment of Animals PETA

Title	Get Your Singing Voices Ready for a Fun Trip to Red River Farm!
Title (original language)	Shop To Save Their Lives
Agency	House 337
Campaign	Red River Farm
Advertiser	People for the Ethical Treatment of Animals PETA
Brand	PETA UK
Date of First Broadcast/Publication	2023 / 3
Business Sector	Animal Rights/Safety/Adoption
Story	The campaign highlights animal cruelty in fashion. It aims to re-educate us all about the use of animal products in fashion and the ongoing consequences for the animals involved. Set on a farm reminiscent of classic children’s TV shows of bygone decades, actress and comedian @jessiecave meets wholesome, seemingly cheery puppet animals who burst into an upbeat, catchy, yet gruesome song about the cruel treatment they endure in the name of fashion. Next time you buy a new item of clothing, question where it comes from and what is done to animals in the process.
Philosophy	The film portrays a merry visitor anticipating a typically cheerful sing-along when she first arrives at Red River Farm. But the animals soon burst the visitor's bubble as they start revealing their human-inflicted wounds and describing in unflinching detail the abuse they endure in the name of fashion. Our once-jovial host becomes thoroughly freaked out by the end of song, as she finds herself surrounded by dead “animals” who were killed for no good reason.
Media Type	Web Film
Length	149 seconds
Editing Company	Tenthree
Audio Post Production	String and Tins
Executive Creative Director	Jo Moore
Executive Creative Director	Leon Jaume
Creative Director	Steve Hawthorne
Creative Director	Katy Hopkins
Senior Creative	Holly Fallows
Senior Creative	Charlotte Watmough
Senior Producer	Victoria Fischer
Senior Producer	Lawrie McLintock
Designer	Nick Dinnen
Influencer Manager	Gemma Glover
Production Company	Blinkink
Production Director	Will Wightman
Executive Producer	Josef Bryne
Head of Production	Alex Halley
Producer	William Kay
Production Manager	Molly Turner
Production Assistant	Charlotte Herbert
Storyboards	Ewa Luczkow
Concept Artist	Mysie Pereira
Graphic Designer	Mickey Miles
Talent/Actors	Jessie Cave
Creative / Art Direction	Anna Argiros
Director of Photography (DOP)	Toby Goodyear
1st AC	Josh Higgin
Gaffer	Tim O'Connell
Spark	James Foreman
Spark	Robin Brigham
Make-Up Artist	Sarah CHERRY
Art Director	Brin Frost
Editor	Nick Armstrong
Editorial Producer	Rachel Goodger
Compositor	Caroline Tarrago
Color Grade Company	no.8
Colorist	Alex Gregory
Colour Producer	Charlie Morris
Sound Designer	Jim Stewart
Mix	Jim Stewart
Sound Effects	Kaspar Broyd
Executive Audio Producer	Olivia Endersby
Music Composer	Joe Wilkinson
Post Production	Absolute
Post Production	Phil Brewster
VFX OP	Joe Tang
VFX OP	Toby O’Connell