| Title | Shopping Inside Songs - Decifrei |
| Agency | . |
| Campaign | Shopping Inside Songs |
| Advertiser | Magazine Luiza |
| Brand | Magazine Luiza |
| Posted | June 2021 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | Have you ever thought about having the same microphone used by Iron Maiden's lead singer Bruce Dickinson in the iconic “The Trooper”? Or maybe, buy the same bass from Dua Lipa’s hit “Don't Start Now”? What if it could be possible to listen to your favorite songs and buy the instruments (the same or similar) used by the biggest artists in music? Something that seemed unlikely to happen is now possible, thanks to technology and creativity. Under the name "Decifrei" (Shopping Inside Songs), the new feature offers a unique shopstreaming experience that combines entertainment with technology. It displays the main instruments on each song while it's playing and, with one click, give users a seamless way to purchase them on Magalu’s e-commerce, the biggest retailer in Brazil. Instantly. |
| Media Type | E-Commerce |
| Length | |
| Chief Creative Officer | felix del valle |
| Executive Creative Director | Daniel SCHIAVON |
| Executive Creative Director | Marcio Fritzen |
| Head of Art | Ricardo Leme Lopes |
| Creative Director | Mathias Almeida |
| Creative Director | Teco Cipriano |
| Associate Creative Director | BRENO RODRIGUES |
| Copywriter | Beatriz Brandão |
| Copywriter | Guilherme Rio |
| Copywriter | Ygor Silva |
| Art Director | Amanda Peccini |
| Art Director | Nayla Alana e Silva |
| Art Director | Jhonny Quinto |
| Art Director | Thomaz Maksud |
| Operations Director | DANIELA PARIS |
| Account Director | Roberta G. Meschiatti |
| Account Executive | Raíra Ferrabraz |
| Media Director | Thiago Ferraz |
| Producer | Tatiane Ramos |
| Producer | Henrique Coleti |
| Producer | Vanila Fernandes |
| Producer | Tania Garcia |
| Production Company | Dirty Work Factory |
| Director | Faga Melo |
| Director | Gustavo Leal |
| Executive Producer | Hwirati Gibin |
| Executive Producer | Ito Andery |
| Producer | Antonela Castro |
| Producer | Hwirati Gibin |
| Producer | Jéssica Sales |
| Account Executive | Karima Ruhmann |
| Animation Director | Caique Moretto |
| Animation Director | Jefferson Lima |
| Art Director | Felms |
| Sound Production | Jamute |
| Animation/3D | Studio Boreal |
| Head of Ad Sales & Brand Solutions | Stefan Habergritz |
| Digital Agency | Base Digital |
| Manager of Brand Content | Marion Apere |
| Advertising Manager | Pedro Alvim |
| Advertising Manager | Rafael Montalvão |