Title | La Carte de Voeux Humaine |
Agency | DENTSU CREATIVE |
Campaign | La Carte de Voeux Humaine |
Advertiser | Gyro |
Brand | Gyro |
Date of First Broadcast/Publication | 2018 |
Business Sector | Advertising & Communication |
Story | Year after year, traditional New Year's greetings in France become more and more impersonal. The agency sought to put humanity, heart, warmth and emotion back into its wishes. So the agency collaborated with the artist Louis Piscine on writing and composing an original song. Then sent him on a tour of clients' and partners' offices to wish everyone a happy New Year in person. |
Media Type | Events |
Length | |
Art Buyer | Marie-Caroline Hiele |
Art Director | Julien Milan |
Writer Designer | Damien Liot |
Composer | Louis PISCINE |
Motion Designer | Mickael Thibouret |
Project Manager | Aliyé AKILLI |
Interpreter | Louis PISCINE |
Director | Brice FURNE |
Production Sound | Laurent d'Herbecourt |
Creative Director | Sébastien Zanini |
Project | Élodie PICHON-MARTIN |