Title | Boyfriend |
Agency | DDB Canada |
Campaign | Big Sisters Recruitment Campaign |
Advertiser | Big Brothers Big Sisters |
Brand | Big Sisters of BC Lower Mainland |
Date of First Broadcast/Publication | 2012 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. |
Media Type | Television & Cinema |
Actor / Celebrity | Emily Riggs |
Actor / Celebrity | Dale Boyer |
Casting | Steve Mann |
Audio Engineer | James Spooner |
Sound Producer | Peter Clarke |
Music, Radio and Sound Design | Griffiths Gibson & Ramsay |
Colorization | Randy Egan |
Editor | Daniel Pruger |
Post Production | JMB Post Productions |
Line Producer | Dennis Beier |
Line Producer | Liz Dussault |
Director of Photography (DOP) | Mick Reynolds |
Director | Jon & Torey |
Production Company | Family Style |
Account Executive | Lisa Chen-wing |
Agency Producer | Sue Bell |
Art Director | Lisa Chen-wing |
Art Director | Daryl Gardiner |
Copywriter | Daryl Gardiner |
Copywriter | Amina Abdel-Halim |
Associate Creative Director | Daryl Gardiner |
Creative Director | Cosmo Campbell |
Creative Director | Dean Lee |