Title | Education |
Agency | OwenKessel Leo Burnett |
Campaign | Understand your country. Or lose it |
Advertiser | Business Day |
Brand | Business Day |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Newspapers, Magazines, Books |
Tagline | Understand your country. Or lose it |
Story | The advertisement deals with the issues of education and governance. In South Africa's 2013 national budget, the allocation to basic education is set at R17.592bn. Still, more than 90% of schools in the country are without functioning libraries. |
Media Type | Television |
Length | |
Production Company | Velocity Films |
Creative Director | Michael Cook |
Director | Gregg Bailey |
Executive Creative Director | Donovan Bryan |