Title | The Incredibel Story |
Campaign | The World's most incredible vodka |
Advertiser | Russian Standard |
Brand | Russian Standard Vodka |
Date of First Broadcast/Publication | 2013 / 11 |
Business Sector | Spirits, Fortified Wines |
Tagline | Vodka as it should be |
Story | This online film is part of a global campaign for Russian Standard Vodka, the world’s number one premium Russian vodka, features the Emmy Award-nominated U.S. filmmaker, futurist and performance philosopher Jason Silva. The campaign explores the incredible convergence of science and nature, craft and technology, history and revolution that make Russian Standard so ultra pure and delicious. The content has parallels to Jason’s hugely popular Vimeo films and YouTube channel ‘Shots of Awe’, which boast millions of subscribers globally. The new campaign builds the ‘Vodka as it should be' campaign which has helped Russian Standard become the Fastest Growing Vodka Brand in the top 30 global vodkas (Drinks International 2013) and to grow at +45% in the UK . |
Media Type | Web Film |
Length | |
More Information | vodka.com |
Production Company | Great Guns |
Creative / Art Direction | Luke White |
Director | Calum Macdiarmid |
Director of Photography (DOP) | Jean Poisson |
Director of Photography (DOP) | Ron Fricke |
Post Production | Mainframe |
Production Company Producer | Tim Francis |