QuickBooks - "For the Hero behind the Heroes 1"

FCB London

FCB London London, United Kingdom

156

Brand: QuickBooks
Country: United Kingdom

Advertiser: Intuit Inc.

Title	For the Hero behind the Heroes 1
Agency	FCB London
Campaign	For the Hero behind the Heroes
Advertiser	Intuit Inc.
Brand	QuickBooks
Date of First Broadcast/Publication	2023 / 11
Business Sector	IT Solutions & Professional Networks
Story	‘For the Hero behind the Heroes’ shows warrior Queen Boudica talking to her accountant about sharpening her acquisitions strategy, the Three Bears getting their payroll just right, Hercules strengthening his personal training business, and Sleeping Beauty relaxing during tax season.
Philosophy	Accounting professionals are often overlooked or underappreciated. Intuit QuickBooks and FCB London want to change that with their new campaign, ‘For the Hero behind the Heroes’, and bring the UK’s number crunchers into the spotlight. The new campaign quite literally heroes accountants across the UK, showing that every client – even the historical, mythical and fairy tale ones – owes a lot to their heroic accountants. Using these unexpected characters, the ads will show UK accountants all the ways in which QuickBooks for Accountants technology can help them work more efficiently. And what better day to launch the campaign than the 10th November, which as we all know is International Accounting Day? This celebrates the day in 1494 when Luca Paciolo, the “Father of Accounting” published his foundation for modern accounting and bookkeeping, Summa de arithmetica, geometria, proportioni et proportionalita (everything about arithmetic, geometry and proportion). ‘For the Hero behind the Heroes’ is directed by award-winning female director Tiny Bullet, and showcases how QuickBooks for Accountants is the perfect tool for small firm accountants, through innovative new products like Pro Tax, Practice Manager and Bureau Payroll, which help them help their clients and grow their practices. The campaign will run across YouTube, OOH, Print, Social, Digital, Radio and Events from the 10th November to the end of Q4 2023.
Media Type	Outdoor/Out of Home
Editing Company	Final Cut
Chief Creative Officer	Owen Lee
Creative Director	Jessica Giles
Creative Director	Austin Hamilton
Creative Team	Ben Usher
Creative Team	Rob Farren
Art Director	Rob Farren
Art Director	Jessica Giles
Copywriter	Ben Usher
Copywriter	Austin Hamilton
Business Director	Erika Abd-Allah
Business Director	Kirsten Barnes
Account Manager	Bizzie Martin
Strategist	Anna Green
Agency Producer	Carrie Moores
Agency Producer	Nikki Chapman
Agency Producer	Dawn Moretti
Designer	Becci Salmon
Designer	Jack Walker
Designer	William Little
Designer	Tessa Bridge
Designer	Dante Attuoni
Production Company	FLIPT
Director	Tiny Bullet
Producer	Philippa Thomas
Producer	Adam Saward
Director of Photography (DOP)	Chris Sabogal
Still photographer	Gary Salter
Editor	Sam Bould
Advertising Manager	Michael Benjamin
Advertising Manager	Martin Dyhouse
Advertising Manager	Sara Zaibag
Advertising Manager	Louise Gaffney
Advertising Manager	Bee Nortje
Post Production	Unit
Music / Sound Design	Unit