California Coastal Commission - "You are bigger than you think"

Barrett Hofherr

Barrett Hofherr San Francisco, United States

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Title	You are bigger than you think
Agency	Barrett Hofherr
Campaign	You are bigger than you think.
Advertiser	California Coastal Commission
Brand	California Coastal Commission
Posted	November 2023
Business Sector	Environmental & Ecological Issues
Story	A pro bono campaign to promote the 39th Annual Coastal Cleanup Day program on September 23. Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. On Cleanup Day, the CCC deploys thousands of volunteers across the state wearing event t-shirts designed by Barrett. Their mission is to remove huge amounts of plastic and harmful trash from inland waterways and coasts before it reaches the ocean and breaks down into harmful microplastics. Participants in California take part of one of the largest volunteer events in the world. The campaign targets a family-oriented audience. Half the event’s volunteers are children under age 18 who attend with a parent or chaperone. Forty percent of attendees are members of an organization, such as Girl/Boy Scouts or a school environmental club.
Media Type	Print
Photographer	Brad Kayal
Associate Strategy Director	Kevin Albrecht
Designer	Annika Ide
Art Director	Daisy Serafini
Chief Creative Officer	Jamie Barrett
Head of Design	Ted Bluey