Title | Metalmorphosis |
Agency | Hero |
Campaign | Metalmorphosis |
Advertiser | Toyota Motor Corporation |
Brand | Toyota GR Corolla |
Posted | September 2023 |
Business Sector | Cars |
Philosophy | Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story. With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening. |
Media Type | Branded Content |
Length | |
Production Company | Scoundrel |
Executive Creative Director | Shane Geffen |
Creative Director | Andrew Woodhead |
Creative Director | Pat Langton |
Copywriter | Will Fox |
Copywriter | Annie Sullivan |
Broadcast Producer | Margot Ger |
Head of Strategy | Tallon Mason-Kaine |
Client Services Director | Richard Hayes |
Group Business Director | Charlie McDevitt |
Business Director | Lucy Bell |
Business Manager | Johnny Lwin |
Director | Toby Pike |
Executive Producer | Kate Gooden |
Producer | Alex Tizzard |
Director of Photography (DOP) | Stefan Duscio |
Post Production | Heckler |
Editor | Andrew Holmes |
Illustrator | James Jirat Patradoon |
Animation | Mighty Nice |
Music / Sound Design | Squeak E. Clean Studios |
Sound Engineer | Paul Le Couteur |