Title | Khanyi |
Agency | M&C Saatchi Abel |
Campaign | Stop Judging. Start Helping. |
Advertiser | WHEAT |
Brand | WHEAT |
Date of First Broadcast/Publication | 2013 / 1 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Stop Judging. Start Helping. |
Story | The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. |
Media Type | |
More Information | http://www.wheattrust.co.za/ |
Creative Director | Sonja Fahn |
Business Director | Wouter Lombard |
Account Manager | Sarah McDonald |
Copywriter | Kayli Vee Levitan |
Producer | Bronwyn Henry |
Executive Creative Director | Gordon Ray |
Photographer | Gerda Genis |
Art Director | Sonja Fahn |
Copywriter | Carien Eloff |