| Title | Ford Mach Drops |
| Agency | BBDO New York |
| Campaign | Ford Mach Drops |
| Advertiser | Ford Motor Company |
| Brand | Ford |
| Posted | October 2021 |
| Business Sector | Cars |
| Story | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture.Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| Philosophy | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture. Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| Media Type | Direct Marketing |
| Length | |
| Worldwide Chief Creative Officer | David Lubars |
| Executive Creative Director | Philip Sicklinger |
| Executive Creative Director | Alex Booker |
| Group Creative Director | Rob Kurfehs |
| Creative Director/Art | James Salanitri |
| Creative Director/Copy | Brian Kunath |
| Associate Creative Director/Art | Frederick Orlando |
| EVP, Business Lead | Joe DiMeglio |
| SVP Group Account Director | Liz Boone |
| Account Supervisor | Allison Piper |
| Senior Project Manager | Michael Green |
| Associate Planning Director | Christine Quigley |
| Planning Team | Philip De Meulemeester |
| Planning Team | Joseph Castagna |
| Communication | Kate Kelley |
| Head of Tactile Innovation | Vishal Dheiman |
| SVP/Group Executive Producer | Diane Hill |
| Executive Producer | Katie Young |
| Partner Relations | Sami Kriegstein Jacobson |
| Production Services Director | Jessica Nugent |
| Concierge Partner | OneMagnify |
| Social Agency | GTB |
| Experiential Agency | GMR Entertainment |
| PR Agency | Ketchum New York |
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