Heineken Silver - "All the Taste, No Bitter Endings."

BBH LA

BBH LA West Hollywood, United States

5495

Title	All the Taste, No Bitter Endings.
Agency	BBH LA
Campaign	All the Taste, No Bitter Endings.
Advertiser	Heineken
Brand	Heineken Silver
Date of First Broadcast/Publication	2023 / 4
Business Sector	Beers, Ciders, Lagers
Story	Developed by BBH USA, the campaign underscores the product’s key point of differentiation – all the taste of a bold lager with a crisper, cleaner finish, appealing to customers who enjoy highly drinkable, ‘sessionable’ brews without sacrificing any flavor – while also enabling the brand to align with cultural moments that deserve to have their own bitter endings re-written. The work is built in partnership with and on the strength of Publicis’ global relationship with Heineken through data-driven creative agency model Le Pub.The first work in the new campaign is “Viking Saga,” directed by Tim Godsall, which shows how a would-be bitter end to an epic Viking love story gets a happier conclusion with the help of Heineken® Silver.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Erica Roberts
Executive Creative Director	Kasia Canning
Executive Creative Director	Estefânio Holtz
Creative Director	Ryan Paulson
Creative Director	Yohan Daver
Creative Director	Sapna Ahluwalia
Copywriter	Greg Bruce
Art Director	Jack Graham
Design Director	Hernan Ibanez
Designer	Jin Kim
Account Director	Shana Honig Horowitz
Account Director	Cam Thomas
Production Company	Anonymous Content