| Title | The price of FGM (White) |
| Agency | Jonoandpaul.com |
| Campaign | The price of FGM |
| Advertiser | 28 Too Many |
| Brand | 28 Too Many |
| Posted | April 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Female genital mutilation is not just a human rights violation, but a lucrative money-making scheme. Many different groups profit financially within the communities where the brutal act in practiced. But for the girl, it can come at a much higher price, her physical and mental health, her education, and maybe even her life. This campaign was created to highlight this somewhat unknown driving force behind the ongoing FGM epidemic worldwide. |
| Media Type | |
| Creative Director | Paul Gregson |
| Creative Director | Jono Flannery |
| Artist | Suzanna Scott |
| PR Communication Manager | Emma Lightowlers |
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