Orgulho Salva - "Pride Saves 6"

ORO Comunicação

ORO Comunicação Nova Lima, Brazil

819

Title	Pride Saves 6
Agency	ORO Comunicação
Campaign	Pride Saves
Advertiser	Orgulho Salva
Brand	Orgulho Salva
Posted	February 2022
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The pride of being who I am helps me to save lives, including mine. The Pride Saves Organization is a collective of people that helps NGOs, ideas and projects in support of diversity and LGBTQ+ community. In this month of pride, seeking to promote diversity in a pandemic context, we created the Mask of Pride, with the LGBTQIA+ flag stamped on the fabric that protects and helps to contain the Covid-19. The pride as a shield. To represent the community, we invite health professionals from different fronts, from people who work on the front lines of Covid, to professionals who works with the elderly people in special situations, to literally put pride in their faces and tell their story of overcoming difficulties, of self-acceptance , so that they can dedicate themselves to saving other lives.
Media Type	Print
Creative Director	Tiago Matte
Designer	Paulo Soares
Planner	Thays Kiryu
Copywriter	Maria Eduarda Faria
Project Manager	Cecília Morales
Illustrator	Gustavo Santos
Film Production	Guerrilha Filmes
Photographer	Pedro Gravatá