| Title | Agent on Demand |
| Agency | 72andSunny |
| Campaign | Agent on Demand |
| Advertiser | United Airlines |
| Brand | United Airlines |
| Posted | November 2022 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | This 15-minute “Agent on Demand” film subverts traditional media buying by using skippable pre-roll to sell a really complicated product simply, in a way that was both funny and intentionally boring. There's nothing worse than a long customer service line at the airport...so the film shows how great the Agent on Demand product is by making an ad about an airport line that you can totally skip, thanks to Agent on Demand. Viewers who fail to press “skip” are then subjected to one of the longest, most boring ads ever made featuring just one thing – a long, long, long line. Easter eggs throughout the film beg and plead viewers to skip the ad once and for all. |
| Media Type | Case Study |
| President | Teri Miller |
| Chief Creative Officer | Matt Murphy |
| Managing Partner | Matt Murphy |
| Head of Production | Kate Morrison |
| Group Brand Director | Emily Connelly |
| Group Brand Director | Trent Dunlop |
| Brand Director | Travis Cross |
| Brand Director | Ben Bartolomei |
| Brand Manager | Preston Barrett |
| Brand Manager | Stephanie Rubin |
| Brand Manager | Melissa Gonzales |
| Brand Coordinator | Jazmin Bates |
| Group Strategy Director | Carl Mueller |
| Group Strategy Director | Kasia Molenda |
| Strategist | Brooke Levinsohn |
| Social Media Strategy Director | Irsis Cabral |
| Strategy Director | Spencer Issac |
| Data Strategy Director | Fernando Coronado |
| Strategist | Tim Southerland |
| Executive Creative Director | Lauren Smith |
| Creative Director | Maddie McDowell |
| Creative Director | Tim Howman |
| Creative Director | Shawn Raissi |
| Creative Director | Tahirah Edwards Byfield |
| Creative Director | Josh Hacohen |
| Creative Director | Scott Reedy |
| Creative Director | Harry Orton |
| Creative Director | Kristian Groves |
| Copywriter | Kevin Tossi |
| Copywriter | Lulu Wimberly |
| Designer | Kailey Riggen |
| Designer | Gideon Gillard |
| Copywriter | Cory Conrad |
| Designer | Tessa Memmot |
| Copywriter | Emily Rhodes |
| Designer | Alexa Aguila |
| Copywriter | Sydnie Johnson |
| Designer | Frank Dresmé |
| Designer | Demi Lan |
| Executive Film Producer | Jennifer Cursio |
| Executive Film Producer | Andy Rosenthal |
| Executive Experiential Producer | Aryn Dimas |
| Producer | Carina Reimers |
| Producer | Mulu Habtemariam |
| Executive Art Producer | Ali Berk |
| Art Producer | Clarissa Garrett |
| Art Producer | Xime Etchart |
| Art Producer | Chris Joyce |
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